Lab four Essay Example | Topics and Well Written Essays - 250 words

Lab four - Essay Example They read very little from books but spend much time on Facebook and internet web pages. Some even said how they only read 42 pages for classes in a semester but write 500-page essays on mail. With 24 hours a day, they sleep for 7 hours each night. They spend 3.5 hours online, and 2.5 hours listening to music, 2 hours on a cell phone, 2 hours eating, 2 hour working and only 3 hours reading (Wesch Min. 3). They have to multitask even when they do not want to. Some will even be in debts by the time they are graduating. They even claim of how their laptops cost more than what most people make in a year. They hope to get jobs after they graduate. However, they do not get there through books. A problem affects them even though they did not create it. They believe that it is only through technology that all these will end. Q3. From personal opinion, I agree with most of the students claims. We buy expensive books that we do not use. We also spend more time online than we spend in class. Most of the teachers do not even know their students by their names. Education is just a routine that most people follow. Most of the things we learn do not even apply in our daily lives. On the other hand, I differ with the fact that most students usually think that after graduating, they will not get jobs. Some even think that it is not through education that they can achieve a better life. In my opinion, technology does not solve the problem but rather worsens it

McDonald competitive strategy and position in the fast food industry Essay

McDonald competitive strategy and position in the fast food industry market - Essay Example This essay explores that makes MacDonald stand out is that it has a strong brand name and is among the nine world popular brand names in the fast food commerce. The brand names has been popularized by consistent promotion strategies and promoting superior personal relations. One of the inimitable attributes of McDonald is that it offers uniform products in all its branches. This includes, chicken, soft drinks and hard drinks. Over the previous few eons, a range of new products has been introduced to provide customers with a wide range of products to choose from increasing the number of sales compared to in earlier years. However, notwithstanding the upsurge in the quantity of foodstuffs offered, McDonald has promoted uniformity of the standard of services offered in its various branches. Competition in this industry is exceptionally stiff. McDonald has tried to stay top in the market by using extremely expensive promotional strategy a move which has narrowed its revenue. However, the corporation has shifted its focus from promotion to exploring other ways of promoting its market share. It is trying to set itself separate by increasing the items in its menu and also coming up with innovations. Its competitors have also employed the same strategies. However, these companies compete differently. This is because they are structured differently and as such the choices made should suit the structure of each in individual company. This paper focuses on how the organization of each separate company influences the decision making and on the type of competitive strategy adopted. McDonald chief competitive factors McDonald is faced by the challenge of operating in a saturated market. This makes it difficult to open up fresh outlets. The market grow prospects are very low about 2% annually. It also has numerous competitors who offer competitive prices making increase of product prices not to be a viable option of increasing source of revenue. It has, however, tried to over come this by adopting a diversifying approach instead of a value approach. The corporation has shown low innovativeness with its last new product being the chicken nugget introduced in the year 1983. However, it has compensated for this lack of innovativeness by introducing new salads. The following are the most important competitive factors of McDonald: Uniformity of standards and services in various locations Despite the fact that McDonald offers an array of products, it has guaranteed its customers consistency in the standards of services offered. The consistency is evident in all the outlets founded in the U.S.A and in the global markets (Cateora & Graham 2007, 68). The company is very selective in forming affiliated ventures and franchises: it only affiliates itself to companies that meet its standards. Furthermore, testing of new products is done within a limited promotion time. Establishment of branches addressing different market needs. In addition to its restaurants, McDona ld has also launched other branches addressing various market segments. This includes the fresh Mex-grill and Chipotle Mexican Grill in America which offers tacos and gourmet burritos. In the UK, It has a coffee chain serving pastries and sandwiches called the Aroma Cafe. This has made it conceivable for the establishment to access a larger market compared to its rivals who are limited. Large size The corporation has a very strong global impact with its closest contenders being only half its size. It has shown a hint in both the indigenous and international markets. As such, it enjoys reduction of cost via economies of scale brought about by its large size. Its large size also the fact that it has branches in few nations